How we have helped

Here are some examples of recent projects that have contributed to our clients’ strategy, development and communications.

For two venture capital houses – Cinven and MVM – international research amongst key stakeholder audiences to evaluate perceptions and competitive positioning provided valuable input to planning of strategic initiatives, marketing and communications.

For Yell, research amongst Yellow Pages advertisers and users to evaluate the response to new advertising formats and identify further innovations provided input to marketing and sales planning and new product development.

For the Chartered Institute of Personnel and Development (CIPD), depth interviews among senior HR decision-makers in major UK companies helped the CIPD plan its strategic approach to the sector and formed the basis for a closer dialogue with key employers.

For LGC, research amongst customers and prospects in German and UK markets provided input to branding strategy following the acquisition of an established German company.

For Aon, telephone interviews amongst clients and non-clients showed the extent to which the market was aware of and responded to adverse press publicity about the sector in the US, and provided input to communications strategy.

For BTG plc, qualitative telephone interviews amongst external stakeholders in the US and Europe about their needs and preferences helped in the design of a new corporate website.

And in the news …

A number of clients have gained valuable media coverage and publicity through DBA research projects, using a range of vehicles from a small number of questions on consumer and business omnibus studies to specially commissioned surveys.

Examples include:

For Aon, a consumer omnibus study amongst working people on benefits and flexible working gained extensive press coverage around two story lines.

For Agilent Technologies, a consumer omnibus study on mobile phone technology, and a telephone survey amongst small businesses on wireless networking have gained the company valuable national media coverage.

For Avenance and Cohn & Wolfe, a telephone survey amongst senior decision makers in larger UK businesses on the role of lifestyle, exercise and eating habits on their own welfare and that of their employees gained extensive coverage in Sunday quality media.

For the RICS and Macdonald & Company, a web-based salary survey was published in the specialist press and on the Macdonald website, and is extensively used within the Chartered surveying community.

For accountants Baker Tilly and lawyers Faegre & Benson, a telephone survey amongst listed companies, in-depth interviews amongst market specialists and selected case studies provided the basis for an in-depth published report on the progress of the Alternative Investment Market (AIM).